Lyft’s New Partnership with Starbucks is the Stuff of Miracles This comes on the heels of a similar, Chicago-based Tide initiative that launched earlier this year, called Tide Spin, which allowed customers to order laundry and dry cleaning from Tide-branded services directly through a mobile app.
Wet n wild coffee buzz free#
A membership subscription grants users free shipping on bi-monthly shipments of single-use laundry packets of Tide Pods, so they’ll never be caught without detergent on laundry day. In an effort to tap into busy young professionals and millennial parents who find value in outsourcing time-sucking tasks, Proctor & Gamble has introduced a new laundry detergent delivery service called Tide Wash Club to alleviate some of grievances associated with washing clothes. Proctor & Gamble gives laundry a 21st century makeoverįor many city dwellers, ‘convenient’ is perhaps the last adjective they would use to describe the process of doing laundry. While different in execution, each programs seeks to encourage a new way of thinking in order to develop strategies that address the needs of the next generation of talent and consumers. Target’s program focuses on external rather than internal inspiration, pairing Target execs with young leaders at startups to swap best practices from both industries. UnitedHealth has paired eight senior executives with eight emerging leaders no less than 25 years their junior to exchange ideas around the latest developments in tech and today’s disruptive marketplace. Target and UnitedHealth Group are two of the latest companies to turn the proverbial tables as millennials overtake baby boomers as the largest generation in the workforce.
Though the concept of reverse mentoring has been around for decades, it’s taken some time for Fortune 500s to recognize its value and potential as a viable business strategy. Reverse mentoring takes off at Target & UnitedHealth In a nod to millennials’ entrepreneurial spirit and the burgeoning population of makers and creators, the new “Modern Court” collection is sold under the tagline, “Dress Like You Made It” and designed for everyday wear.
Recognizing that the “field of play” for the next generation of consumers is not turf, but rather a “shared workspace, a client meeting, or an investor pitch,” K-Swiss has strayed from its heritage as an American tennis brand to introduce a new premium shoe that blends style and comfort for today’s young professionals. The latest buzz on the brands wooing millennials with ideas, initiatives, and product launches that challenge the status quo.
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